Trace Media Graduates Towards Providing Holistic SEO Services

by vancouverfilmschool

Article by anubhav kapoor

It is often seen that businesses seeking to hire an SEO company are unable to identify a service provider than can provide services that are beyond the conventional packages. Yes, some SEO practices are standard and cannot be argued, but every SEO firm is unable to provide comprehensive services wherein the overall interest of its clients is ensured.

This can be clearly understood with the subsequent example: If you are a local business based in the US and you have been getting calls from a customer care representative seeking information about the exact location and nature of services provided by your brand, with the word 'Google' being mentioned in the conversation, chances are that you have been contacted by one of Google's hired contractors. Yes, Google is in the process of updating its database particularly for the regional businesses. To take this initiative further, it is initially spending its own resources to collect information from businesses listed in a few US-based cities.

The collected information includes more details about the business apart from various regional and local landmarks or any kind of unique pointers that can help to create a more unique, easily-searchable identity for the business. In fact, some of these phone calls might even come from outsourcing destinations like India but the eventual employer of all such information seekers is Google's development team which is now aggressively towards establishing itself as the unquestioned service provider for regional/local businesses.

This idea stems from the fact that providing information about regional or local businesses is more appropriate than presenting a list of bigger, global brands on the search page that might not even have a presence in that particular region. Further, Google's initiative is aimed at making its businesses database more accurate and this form of verification will help to weed-out spams that might have infiltrated Google Maps/Google Places.

The only, possible downside to th! is appro ach is that Google hasn't made this approach public knowledge. Hence, a lot of the phone calls might be interpreted as some sort of phone-based scamming attempt since it is not normal to receive actual phone calls from a brand as big as Google. As it is, business owners are overwhelmed with telemarketing calls and Google's attempts might go unnoticed in many places. It is highly likely that a business owner might miss this opportunity simply because of being unaware about it.

An Appropriate SEO Provider Can Prevent Such ProblemsThis is where the utility of hiring a worthy SEO provider comes to the surface-if a business has hired an SEO company that is able to update its clients about the latest trends in the search engine market niche, it is highly likely that such phone calls might not be abandoned. Further, it should be noted that these Google services are likely to be free for a very short while. Most SEM specialists have opined that once the businesses realize that providing more detailed, penetrative information about their location or nature of services to Google helps them to jump ahead in the search engine results, it is likely that Google will package such services in the form of a paid application.

It is worth noting that when these services were introduced by Google, Trace Media, one of the leading SEO New York companies, was among the first SEO providers to inform its client to be prepared for such inquiries. Though this didn't provide any direct incentive to the SEO company in terms of financial gains, it highlighted its sincerity in terms of ensuring the overall well-being of its client and providing maximum value for their services.

About the Author

If you are a business planning to boost its online visibility or start-up looking for effective but affordable internet marketing services, consider Trace Media-a leading SEO company New York that has been serving businesses in the highly-competitive US market and has managed to emerge as leading SEO NYC brand.

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